Illustrated portrait of Alexandria Cuellar.

Alexandria Cuellar

Turning complex requirements into delivered technology.
Technical Project Manager · Implementation & Delivery
I turn business needs into plans teams can actually deliver, and I bring nearly 20 years of software engineering to every project I run.

Also a fit for business systems analyst roles.
‍Salesforce Business Analyst training in progress

20

years

growing from the newsroom into senior engineering in one media organization, through four mergers (2003–2023)

261

daily newspapers

in the USA TODAY Network, where I helped build migration and backend services

14+

interactive products

delivered through launch and live operations

2

Meta award-winning titles

where I ran post-launch live operations

What I do

Plan and deliver.

I break goals into roadmaps, milestones and backlogs, and I run releases from kickoff through launch and post-launch support.

Analyze and define.

I gather requirements, map current workflows, document what needs to change, and translate between business teams and engineers.

Integrate and migrate.

I’ve led the discovery that moved decades of archived content into a new CMS, connected platforms through APIs and SSO, and validated data before it went live.

Keep things running.

I coordinate QA, manage risk and dependencies, and adjust plans when scope or platforms change, while protecting the dates that matter.

Roles I’m a fit for
Technical Project Manager
Technical Program Manager
Implementation Manager
Business Systems Analyst
Technical Operations
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Selected work
Soapstone Comedy NYC 18+ and Hanalei Bay venue artwork
The Soapstone Comedy Club

Refreshing an established live-event world

I led delivery for the last three refreshes of a VR social world that already had nearly 1M visitors. That included a new 18+ venue that launched on schedule. I built a phase-gated plan from prototype to launch and ran two parallel workstreams with a distributed team.
Illustration of a developer at a laptop with code on screen
Gannett / USA TODAY Network

Making migrated data trustworthy at national scale

As a backend engineer on the team, I helped build the Go services that consolidated obituary content onto Gannett's enterprise platform, writing and testing the data-transformation logic. On my own, I took on the reporting problem: cleaning and deduplicating repeated and inconsistent records in BigQuery, then building Looker Studio reports across newspapers and time periods.
Illustration of a planning board covered in sticky notes beside a laptop
Flip Key Studios

Running a live product’s release roadmap

I managed 5–7 scheduled releases for a product after launch. I sequenced features and dependencies in Jira and reprioritized as needs changed, without missing release dates.
Career timeline
Two decades in one media organization, from the newsroom to backend platforms for 261 dailies, then independent delivery leadership.
Full resume →
2003–2009
Times Herald-Record
Web Developer, Web Specialist
Started in editorial production, then moved into web development. Built a PHP/MySQL client portal that replaced a manual classifieds workflow.
2009–2014
Dow Jones Local Media Group
Web Applications Developer
Promoted to the corporate technology team supporting 8 dailies and 15 weeklies across six states. Led discovery for a legacy archive migration. Received the 2011 Chairman Award.
2014–2015
Local Media Group
Senior Software Architect
Provided technical leadership and mentored engineers through organizational change.
2015–2020
GateHouse Media
Senior Web Applications Developer
Worked across a network of 154+ daily newspapers. Integrated acquired newspapers, and built an Amazon Alexa news integration across 8 papers.
2020–2023
Gannett / USA TODAY Network
Software Engineer (Backend)
Worked on Go and GraphQL backend and migration services in a network of 261 dailies.
2023–present
Independent
Technical Project Manager
Led delivery of 14+ interactive products for multiple studios, managing cross-functional teams of 5–8 engineers, designers, artists and QA.
2026–present
Auva Studio
Founder & Digital Technology Consultant
Formalizing my consulting services and productizing my experience: websites, technology consulting and project support, and AI and emerging tech for small businesses, startups and nonprofits.
Visit Auva Studio →
Recommendations
A few words from the founders of three studios I’ve led delivery for.
“I had the chance to work with Alexandria on multiple projects, and honestly, she was amazing to work with. She was always super organized, dependable, and really good at keeping everything moving in the right direction.

What stood out to me the most was how quickly she learned and adapted. A lot of the projects we worked on changed pretty fast and there were always new things to figure out, but Alexandria never seemed afraid to jump in and learn as she went. She picked things up quickly, communicated well with everyone, and always made sure things were getting done.

I always knew I could trust Alexandria to stay on top of things, and she was great to have as part of the team.

I really enjoyed working with her and would absolutely recommend her to anyone looking for someone who is organized, driven, easy to work with, and willing to learn.”
Headshot of Matthew Udy, CEO of Flip Key Studios
Matthew Udy
CEO, Flip Key Studios
“Alexandria Cuellar was an exceptional Project Manager for hyLite studios, whose organization, leadership, and attention to detail were instrumental to the success of our project. She expertly managed our Agile workflow, tracked deliverables, and ensured our team stayed focused, aligned, and on schedule.

Alexandria also developed and maintained our Game Design Document and project documentation, providing the structure and clarity that kept everyone moving toward our goals.

She has a rare ability to balance project management, communication, and team coordination while fostering a collaborative and productive environment.

I would enthusiastically recommend her to any organization looking for a highly capable and dependable project leader.”
Headshot of Juliann Stainbrook, CEO of hyLite Studios
Juliann Stainbrook
CEO, hyLite Studios
“Howdy folks,

I’m pleased to recommend Alexandria Cuellar. During her time working with our team at Soapstone Comedy, Alexandria brought organization, clarity, and steady leadership to a fast-moving group of highly creative people. Managing a team like ours can sometimes feel like herding cats, yet she consistently kept projects moving forward while allowing everyone the freedom to do their best creative work.

Alexandria has a gift for balancing structure with flexibility. She communicates clearly, anticipates challenges, follows through on commitments, and creates accountability without adding unnecessary bureaucracy. Her calm, collaborative approach made her an invaluable partner and allowed our team to focus on creating great experiences rather than managing the process.

I would confidently recommend Alexandria for any project management or operations role, particularly in creative or cross-functional environments.

She is organized, thoughtful, dependable, and someone I would gladly work with again.”
Headshot of Aaron Sorrels, CEO of The Soapstone Comedy Club
Aaron Sorrels
CEO, The Soapstone Comedy Club

Recognition and community

Recognition

2011 Chairman Award, Dow Jones Local Media Group, for technical contributions and platform delivery

Delivered live operations for two award-winning Meta Horizon Worlds titles, Glizzy Gladiator and Tower of Zen (awards predate my involvement)

Languages

English (native)

Spanish (proficient)

Credentials and training

Salesforce Business Analyst training, in progress

Scrum Master certification, in progress

Google Project Management Professional Certificate, in progress

Mixed Reality (XR) Certificate, SUNY Westchester Community College, 2024

Meta Horizon Worlds Creator Academy, 2025

B.A., Information Technology, Mount Saint Mary College

Community

MIT Reality Hack: Volunteer Contributor (2025), Substitute Judge for the Game Prototyping Track (2026)

The Clubhouse Network: XR Youth Mentor (2026)

Hackathon mentor: Hudson Valley Open Data Hackathon and Hudson Valley Youth Digital Rally Hackathon (2026)

Games for Change: Judge, Student Challenge, Tabletop Games (2026)

Memberships: Meta Horizon Creator Program Partner, Meta Horizon Start, NYVR, Unity NYC, XR Guild

How I Work

No surprises.

Stakeholders hear about risks when I spot them, not on launch day.

Plans people can use.

Milestones, owners and dates that the team actually checks.

One team, many disciplines.

I’ve led engineers, game designers, 3D artists and QA toward the same release, and I translate between business goals and technical detail.

Feature image

Let's talk

I'm looking for full-time technical project manager, implementation and business systems analyst roles, remote or in the New York metro area. I'm also open to select contract work.
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I read every message and usually respond within one to two business days.
Let’s build something that ships