
Alexandria Cuellar
Also a fit for business systems analyst roles.
Salesforce Business Analyst training in progress
20
growing from the newsroom into senior engineering in one media organization, through four mergers (2003–2023)
261
in the USA TODAY Network, where I helped build migration and backend services
14+
delivered through launch and live operations
2
where I ran post-launch live operations
Plan and deliver.
I break goals into roadmaps, milestones and backlogs, and I run releases from kickoff through launch and post-launch support.
Analyze and define.
I gather requirements, map current workflows, document what needs to change, and translate between business teams and engineers.
Integrate and migrate.
I’ve led the discovery that moved decades of archived content into a new CMS, connected platforms through APIs and SSO, and validated data before it went live.
Keep things running.
I coordinate QA, manage risk and dependencies, and adjust plans when scope or platforms change, while protecting the dates that matter.




Refreshing an established live-event world

Making migrated data trustworthy at national scale

Running a live product’s release roadmap
What stood out to me the most was how quickly she learned and adapted. A lot of the projects we worked on changed pretty fast and there were always new things to figure out, but Alexandria never seemed afraid to jump in and learn as she went. She picked things up quickly, communicated well with everyone, and always made sure things were getting done.
I always knew I could trust Alexandria to stay on top of things, and she was great to have as part of the team.
I really enjoyed working with her and would absolutely recommend her to anyone looking for someone who is organized, driven, easy to work with, and willing to learn.”

Alexandria also developed and maintained our Game Design Document and project documentation, providing the structure and clarity that kept everyone moving toward our goals.
She has a rare ability to balance project management, communication, and team coordination while fostering a collaborative and productive environment.
I would enthusiastically recommend her to any organization looking for a highly capable and dependable project leader.”

I’m pleased to recommend Alexandria Cuellar. During her time working with our team at Soapstone Comedy, Alexandria brought organization, clarity, and steady leadership to a fast-moving group of highly creative people. Managing a team like ours can sometimes feel like herding cats, yet she consistently kept projects moving forward while allowing everyone the freedom to do their best creative work.
Alexandria has a gift for balancing structure with flexibility. She communicates clearly, anticipates challenges, follows through on commitments, and creates accountability without adding unnecessary bureaucracy. Her calm, collaborative approach made her an invaluable partner and allowed our team to focus on creating great experiences rather than managing the process.
I would confidently recommend Alexandria for any project management or operations role, particularly in creative or cross-functional environments.
She is organized, thoughtful, dependable, and someone I would gladly work with again.”

Recognition and community
Recognition
2011 Chairman Award, Dow Jones Local Media Group, for technical contributions and platform delivery
Delivered live operations for two award-winning Meta Horizon Worlds titles, Glizzy Gladiator and Tower of Zen (awards predate my involvement)
Languages
English (native)
Spanish (proficient)
Credentials and training
Salesforce Business Analyst training, in progress
Scrum Master certification, in progress
Google Project Management Professional Certificate, in progress
Mixed Reality (XR) Certificate, SUNY Westchester Community College, 2024
Meta Horizon Worlds Creator Academy, 2025
B.A., Information Technology, Mount Saint Mary College
Community
MIT Reality Hack: Volunteer Contributor (2025), Substitute Judge for the Game Prototyping Track (2026)
The Clubhouse Network: XR Youth Mentor (2026)
Hackathon mentor: Hudson Valley Open Data Hackathon and Hudson Valley Youth Digital Rally Hackathon (2026)
Games for Change: Judge, Student Challenge, Tabletop Games (2026)
Memberships: Meta Horizon Creator Program Partner, Meta Horizon Start, NYVR, Unity NYC, XR Guild
No surprises.
Stakeholders hear about risks when I spot them, not on launch day.
Plans people can use.
Milestones, owners and dates that the team actually checks.
One team, many disciplines.
I’ve led engineers, game designers, 3D artists and QA toward the same release, and I translate between business goals and technical detail.
